10 Mart 2020

IAB TR is proud to announce the winners of 10th MIXX AWARDS Turkey competition.  The gala dinner and the ceremony were held at Four Seasons Bosphorus Hotel, İstanbul on March 3 with the participation og Turkish industry and national IAB leaders.

MIXX Awards Turkey has 15 categories which were reviewed by a jury of leading industry experts. More information about the MIXX Awards Turkey jury members can be found here.

Neslihan Olcay, Chair of IAB TR, said: ‘’I would like to thank each and every one of you as the valuable stakeholders and laborers of our industry to celebrate the 10th anniversary of MIXX. No matter if you are advertiser, agency, broadcaster, ad-tec and measurement company, without you and your all – creative, devoted and result-oriented works, neither digital marketing communications industry could have reached its current position, nor we could have been here to celebrate the 10th year of MIXX..’’ Neslihan Olcay also emphasized the necessity of working together with cooperation for the future of the industry.

Sponsor List: Sahibinden.com (Platinum), MedyaNet-Sözcü-Teads-Vakıfbank (Success), Wavemaker Turkey (Jury), Facebook – KızlarSoruyor(Category), Carat, Eczacıbaşı, Genart Media, Google, MG Media, Mynet, People Initative, Sporx, Tooplay (Category)

Supporter List: İltek, Karbonat, Project House, Brand Age, Digital Age, IAB TR publisher members.

WINNERS LIST:

Brand Positioning and Awareness

Gold MIXX    Vestel Wearable Home Appliances / Vestel / Karbonat / SEM                       

Silver MIXX  Good Coffee Good Price / McDonald’s / TBWA İstanbul                  

Bronze MIXX Aşkımızın Telvesi “Grounds of our Love / Arçelik / BLAB / Ingage Media              

Bronze MIXX Mercedes-Benz A-Serie Sedan Launching Campaign / Mercedes-Benz / OMD / Teads

Video Advertising 

Gold MIXX    TV+ Fizy Bundle Packages / Turkcell / TBWA İstanbul Arena Media

Silver MIXX  GMag – Our Every Walk Is Pride Walk / GMag / Havas Worldwide İstanbul                                  

Bronze MIXX Hit the Hood / Çelik Motor / Havas Worldwide İstanbul         

Bronze MIXX Online Shopping Happiness– ASMR / LC Waikiki / Forgan Mreeman        

Social Media           

Gold MIXX    “Banana” That Turns Into a Work of Art With Grey Duct Tape / Tekzen / Creasoup         

Gold MIXX    YK PUBG Torchlight Procession / Yapı Kredi / Rafineri                                  

Silver MIXX  No Effect, Child Bride / Snapchat / Goodroll / VMLY&R İstanbul       

Bronze MIXX Collective Summer Song / Coca-Cola Turkey / VMLY&R İstanbul / Carat

Search Advertising                       

Gold MIXX    The Great Google Shopping Hack / Yalı Spor / Neodigital                 

Silver MIXX  McDelivery Search Campaign  / McDonald’s / OMD

Display Advertising
Silver MIXX      
Lay’s Spring & Summer / PepsiCo/OMD

Silver MIXX         Men In Black Cookie-Neuralyzer / Warner Bros. / Mediacom

Native Advertising

Gold MIXX    What If You Do It At Home? / Vestel / Yemek.com                              

Silver MIXX  TOSLA | GTA Ingame Integration / AkÖde / Mediacom / Next In Game

Bronze MIXX Need to Understand / Koton / TBWA İstanbul                       

Bronze MIXX Çukur & Zula / Lokum Games / Pure New Media                               

Bronze MIXX Finish – 25 Liters / Reckitt Benckiser / Havas Worldwide İstanbul / Havas Media 

Non-profit / Corporate Social Responsibility

Gold MIXX    International Women’s Day / Alzheimer’s Association / TBWA İstanbul

Silver MIXX  No Effect, Child Bride / Snapchat Goodroll / VMLY&R İstanbul

Silver MIXX  Lost Faces / YAKAD / TBWA İstanbul

Bronze MIXX Anlat Troya / Opet / Pure New Media / Ingage Media            

Bronze MIXX Those Who Can Not Be Reached / Turkcell / TBWA İstanbul

Branded Content                           

Gold MIXX    Finish – 25 Litre / Reckitt Benckiser / Havas Worldwide İstanbul/Havas Media

Silver MIXX  Turkey Hand in Hand / AKO Grup / Havas Worldwide İstanbul

Silver MIXX  Veet Antiprincesss / Reckitt Benckiser / Havas Worldwide İstanbul 

Bronze MIXX Çukur & Zula / Lokum Games / Pure New Media                               

Bronze MIXX Hit the Hood / Çelik Motor / Havas Worldwide İstanbul         

Special Day Communication

Gold MIXX    International Women’s Day / Alzheimer’s Association / TBWA İstanbul

Silver MIXX  Haunting Path / Beşiktaş Belediyesi / Renee                            

Silver MIXX  GMag – Our Every Walk Is Pride Walk / GMag / Havas Worldwide İstanbul                                  

Bronze MIXX It is “Bayram” Not a Vacation / Turkcell / TBWA İstanbul / Arena Media  

Bronze MIXX Loneliness Makes a Lot / Eczacıbaşı / VMLY&R İstanbul

Campaign Effectiveness            

Gold MIXX    Who Wrote? Renault Whatsapp Business Campaign / Renault Mais / Wavemaker Turkey / 4129Grey            

Gold MIXX    Turkey’s Biggest Black Friday Campaign / Trendyol / Wavemaker Turkey

Silver MIXX  A-Serie Sedan Celebrations / Mercedes-Benz / Publicis Emil            

Silver MIXX  L’Oréal and Trendyol Director’s Mix / L’Oréal Turkey / Wavemaker Turkey

Bronze MIXX Artificial Intelligence “Zeki” / Intel Turkey / Vatan Computer / Happy People Project /Kroppa 

Integrated Advertising

Gold MIXX    Finish – Turkey’s Water / Reckitt Benckiser / Havas Worldwide İstanbul / Havas Media              

Gold MIXX    Durable Human / Fiat / People Initiative / Pure New Media / 3dots / Ingage Media

Silver MIXX  Çukur & Zula / Lokum Games / Pure New Media                                 

Bronze MIXX Reading: What A Good Thing / Idefix / McCann İstanbul                  

Bronze MIXX Veet Antipincess / Reckitt Benckiser / Havas Worldwide İstanbul   

Data Inspired Creativity  

Bronze MIXX            Screen Time / Yapı Kredi / 4129Grey                             

Bronze MIXX            Finish – Turkey’s Water (57 Liters) / Reckitt Benckiser / Havas Worldwide İstanbul / Havas Media       

Experimental & Innovative

Silver MIXX  Eti Puf Music Academy / Eti / Milklab                             

Silver MIXX  Artificial Intelligence “Zeki” / Intel Turkey / Vatan Computer / Happy People Project / Kroppa 

Games and Ingame Advertising

Gold MIXX    TOSLA | GTA Ingame Integration / AkÖde / Mediacom / Next In Game

B2B   

Gold MIXX    Master of Combi / Buderus Turkey / Ajans Ultra / Escapist                

Bronze MIXX “Ustam” of Masters / Yıldız Holding / Senfonico / OPN / Optdcom

sahibinden.com Special Award

Volvo Car Prime sahibinden.com Project / Volvo Car Turkey / Mindshare

Gender Equality Special Awards                                 

Women Power / Opet / Pure New Media           

           

Best of Year

Finish – Turkey’s Water / Reckitt Benckiser / Havas Worldwide İstanbul / Havas Media