IAB TR is proud to announce the winners of 10th MIXX AWARDS Turkey competition. The gala dinner and the ceremony were held at Four Seasons Bosphorus Hotel, İstanbul on March 3 with the participation og Turkish industry and national IAB leaders.
MIXX Awards Turkey has 15 categories which were reviewed by a jury of leading industry experts. More information about the MIXX Awards Turkey jury members can be found here.
Neslihan Olcay, Chair of IAB TR, said: ‘’I would like to thank each and every one of you as the valuable stakeholders and laborers of our industry to celebrate the 10th anniversary of MIXX. No matter if you are advertiser, agency, broadcaster, ad-tec and measurement company, without you and your all – creative, devoted and result-oriented works, neither digital marketing communications industry could have reached its current position, nor we could have been here to celebrate the 10th year of MIXX..’’ Neslihan Olcay also emphasized the necessity of working together with cooperation for the future of the industry.
Sponsor List: Sahibinden.com (Platinum), MedyaNet-Sözcü-Teads-Vakıfbank (Success), Wavemaker Turkey (Jury), Facebook – KızlarSoruyor(Category), Carat, Eczacıbaşı, Genart Media, Google, MG Media, Mynet, People Initative, Sporx, Tooplay (Category)
Supporter List: İltek, Karbonat, Project House, Brand Age, Digital Age, IAB TR publisher members.
WINNERS LIST:
Brand Positioning and Awareness
Gold MIXX Vestel Wearable Home Appliances / Vestel / Karbonat / SEM
Silver MIXX Good Coffee Good Price / McDonald’s / TBWA İstanbul
Bronze MIXX Aşkımızın Telvesi “Grounds of our Love / Arçelik / BLAB / Ingage Media
Bronze MIXX Mercedes-Benz A-Serie Sedan Launching Campaign / Mercedes-Benz / OMD / Teads
Video Advertising
Gold MIXX TV+ Fizy Bundle Packages / Turkcell / TBWA İstanbul Arena Media
Silver MIXX GMag – Our Every Walk Is Pride Walk / GMag / Havas Worldwide İstanbul
Bronze MIXX Hit the Hood / Çelik Motor / Havas Worldwide İstanbul
Bronze MIXX Online Shopping Happiness– ASMR / LC Waikiki / Forgan Mreeman
Social Media
Gold MIXX “Banana” That Turns Into a Work of Art With Grey Duct Tape / Tekzen / Creasoup
Gold MIXX YK PUBG Torchlight Procession / Yapı Kredi / Rafineri
Silver MIXX No Effect, Child Bride / Snapchat / Goodroll / VMLY&R İstanbul
Bronze MIXX Collective Summer Song / Coca-Cola Turkey / VMLY&R İstanbul / Carat
Search Advertising
Gold MIXX The Great Google Shopping Hack / Yalı Spor / Neodigital
Silver MIXX McDelivery Search Campaign / McDonald’s / OMD
Display Advertising
Silver MIXX Lay’s Spring & Summer / PepsiCo/OMD
Silver MIXX Men In Black Cookie-Neuralyzer / Warner Bros. / Mediacom
Native Advertising
Gold MIXX What If You Do It At Home? / Vestel / Yemek.com
Silver MIXX TOSLA | GTA Ingame Integration / AkÖde / Mediacom / Next In Game
Bronze MIXX Need to Understand / Koton / TBWA İstanbul
Bronze MIXX Çukur & Zula / Lokum Games / Pure New Media
Bronze MIXX Finish – 25 Liters / Reckitt Benckiser / Havas Worldwide İstanbul / Havas Media
Non-profit / Corporate Social Responsibility
Gold MIXX International Women’s Day / Alzheimer’s Association / TBWA İstanbul
Silver MIXX No Effect, Child Bride / Snapchat Goodroll / VMLY&R İstanbul
Silver MIXX Lost Faces / YAKAD / TBWA İstanbul
Bronze MIXX Anlat Troya / Opet / Pure New Media / Ingage Media
Bronze MIXX Those Who Can Not Be Reached / Turkcell / TBWA İstanbul
Branded Content
Gold MIXX Finish – 25 Litre / Reckitt Benckiser / Havas Worldwide İstanbul/Havas Media
Silver MIXX Turkey Hand in Hand / AKO Grup / Havas Worldwide İstanbul
Silver MIXX Veet Antiprincesss / Reckitt Benckiser / Havas Worldwide İstanbul
Bronze MIXX Çukur & Zula / Lokum Games / Pure New Media
Bronze MIXX Hit the Hood / Çelik Motor / Havas Worldwide İstanbul
Special Day Communication
Gold MIXX International Women’s Day / Alzheimer’s Association / TBWA İstanbul
Silver MIXX Haunting Path / Beşiktaş Belediyesi / Renee
Silver MIXX GMag – Our Every Walk Is Pride Walk / GMag / Havas Worldwide İstanbul
Bronze MIXX It is “Bayram” Not a Vacation / Turkcell / TBWA İstanbul / Arena Media
Bronze MIXX Loneliness Makes a Lot / Eczacıbaşı / VMLY&R İstanbul
Campaign Effectiveness
Gold MIXX Who Wrote? Renault Whatsapp Business Campaign / Renault Mais / Wavemaker Turkey / 4129Grey
Gold MIXX Turkey’s Biggest Black Friday Campaign / Trendyol / Wavemaker Turkey
Silver MIXX A-Serie Sedan Celebrations / Mercedes-Benz / Publicis Emil
Silver MIXX L’Oréal and Trendyol Director’s Mix / L’Oréal Turkey / Wavemaker Turkey
Bronze MIXX Artificial Intelligence “Zeki” / Intel Turkey / Vatan Computer / Happy People Project /Kroppa
Integrated Advertising
Gold MIXX Finish – Turkey’s Water / Reckitt Benckiser / Havas Worldwide İstanbul / Havas Media
Gold MIXX Durable Human / Fiat / People Initiative / Pure New Media / 3dots / Ingage Media
Silver MIXX Çukur & Zula / Lokum Games / Pure New Media
Bronze MIXX Reading: What A Good Thing / Idefix / McCann İstanbul
Bronze MIXX Veet Antipincess / Reckitt Benckiser / Havas Worldwide İstanbul
Data Inspired Creativity
Bronze MIXX Screen Time / Yapı Kredi / 4129Grey
Bronze MIXX Finish – Turkey’s Water (57 Liters) / Reckitt Benckiser / Havas Worldwide İstanbul / Havas Media
Experimental & Innovative
Silver MIXX Eti Puf Music Academy / Eti / Milklab
Silver MIXX Artificial Intelligence “Zeki” / Intel Turkey / Vatan Computer / Happy People Project / Kroppa
Games and Ingame Advertising
Gold MIXX TOSLA | GTA Ingame Integration / AkÖde / Mediacom / Next In Game
B2B
Gold MIXX Master of Combi / Buderus Turkey / Ajans Ultra / Escapist
Bronze MIXX “Ustam” of Masters / Yıldız Holding / Senfonico / OPN / Optdcom
sahibinden.com Special Award
Volvo Car Prime sahibinden.com Project / Volvo Car Turkey / Mindshare
Gender Equality Special Awards
Women Power / Opet / Pure New Media
Best of Year
Finish – Turkey’s Water / Reckitt Benckiser / Havas Worldwide İstanbul / Havas Media