The 14th MIXX Awards Türkiye Winners Announced

The 14th MIXX Awards Türkiye Winners Announced: 178 Awards Given Across 28 Categories

The MIXX Awards Türkiye, which evaluates and honors advertisements on digital platforms and applications based on creativity and business results, was organized for the fourteenth time by the İnteraktif Reklamcılık Derneği (IAB). The award ceremony, held at the Rahmi Koç Museum, was attended by representatives of advertising brands, publishing platforms, and advertising agencies, as well as industry stake holders. Additionally, Founding Chairman of IAB Ahmet Pura, Chairman of the IAB Europe Board Thomas Duhr, and Chairman Emeritus of IAB Europe Constantin Kamaras graced the event with their presence.

At the award ceremony, which began with an opening speech by Chairman of the IAB Board BurakErtaş, he said, "Thanks to technological advances, our industry has shown rapid development in digital marketing and advertising in recent years. It is a pride to organize this very important competition where the hard work put into digital marketing communications is awarded. The 736 applications we received this year demonstrate the increasing productivity of our industry. I wholeheartedly congratulate everyone who contributed to the projects that applied and were deemed worthy of an award."

During the ceremony, out of 736 entries and 450 campaigns in 28 categories, 61 campaigns were awarded. The "Best of the Year Award" was won by 4129Grey and Teknosa for the "The Greatest Gift" campaign. This campaign also won awards in the Special Category for the 100th Year of the Republic, Experimental and Innovative, and Digital Audio categories. The special award from was won by the "GarantiON-Sahibinden" campaign with Toyota and Universal McCann.

Innovative Categories Expand the Scope of MIXX Awards Türkiye

This year, MIXX Awards Türkiye expanded the boundaries of creativity with new categories. GENÇ (Young) MIXX, highlighting the approaches of young talents in the digital world; Digital Outdoor (DOOH) Advertising, integrating with the dynamism of city life; CTV or Addressable TV, emphasizing internet-connected TV and personalized viewer experiences; sustainability campaigns that draw attention to the environmental impacts of digital ads and reward marketing and environmental sustainability practices; and the Special Category for the 100th Year of the Republic, specially created to celebrate our Republic's centennial, were among this year's prominent innovations.

Sponsors and Supporters of the 14th MIXX Awards Türkiye

In the 14th MIXX Awards Türkiye, was the Platinum Sponsor, Arçelik the Achievement Sponsor, the Leader Sponsor, with Akbank, Digital Turbine, EssenceMediacom, Socialand, and Tooplay as Category Sponsors. OKEY was the Night Sponsor, Eti the Happiness Sponsor, and Admatic, Demirören Media, Doğuş Publishing Group, Forward Media, Havas Istanbul, Mediazone, mSix&Partners, Unilever, and Wavemaker the Protocol Sponsors. Carbonate was the Design Sponsor, with Brand Age and Marketing Turkey as Media Supporters, and Carnival as the Entertainment Supporter.

14th MIXX Awards Turkey winners can be found here

About IAB, Interactive Advertising Bureau:
g and advertising industry association operating in 43 countries today, has a mission to enable the media and marketing industries to thrive in the digital economy and to build a sustainable future for digital advertising. IAB's country-based organisation in Europe is coordinated by IAB Europe. In Turkey, IAB was established as a platform in 2007 with 23 sector representatives and became an association in July 2011 under the name of Interactive Advertising Association. 194 members consisting of publishers, advertisers and agencies are represented under the same roof. Working with the same mission in Turkey as in the rest of the world, the Interactive Advertising Association is active in many areas ranging from training to the establishment of industry standards, from competitions to sectoral research in line with IAB objectives. In line with this mission, it explains the added value of interactive communication to advertisers, agencies and publishers, and contributes to the correct and qualified growth of the industry through various activities carried out before the public.